GAP Launches Contemportary Artist t-shirt (Limited Editions)
May 15th, 2008, San Francisco, USA – GAP the international clothing retailer launched an exclusive limited edition range of t-shirts featuring the works of 13 of today’s most influential contemporary artists.
These limited edition tshirts are based on the works of artists Chuck Close, Jeff Koons, Marilyn Minter, Kiki Smith, Cai Guo-Qiang, Barbara Kruger, Ashley Bickerton, Kenny Scharf, Glenn Ligon, Rirkrit Tiravanija, Kerry James Marshall, Hanna Liden and Sarah Sze.
Gap worked in partnership with the Whitney Museum of American Art and Art Production Fund to create the collection. Adam D. Weinberg, the Whitney’s Alice Pratt Brown Director said “The Artist Editions project puts art onto our backs and sends it out into the street and into the world.”
“We’re honored to have the opportunity to partner with such a distinguished and diverse group of artists,” said Marka Hansen, president of Gap brand North America.
While the overall images are shot in black and white, the t-shirts are in color creating a powerful effect. The campaign will be featured in the June issues of Vanity Fair, Vogue, The New Yorker and W, as well as in newspapers and in outdoor in select markets. The images will also be featured in select Gap stores nationwide.
The limited edition collection is available exclusively at select Gap stores in the U.S., Canada, the U.K. and franchise markets, as well as online in the U.S. at gap.com.