World goes nuts for three wolf moon t-shirt

World reaches us from’s Charlotte Cowell that a global internet sensation has been caused by a slighlty odd looking pastiche t-shirt of 3 wolves howling at the moon ! According to Cowell

“The maker of the three wolf moon t-shirt, The Mountain, has found itself with an overnight internet sensation that’s increased the company’s Amazon sales by 2,300 per cent.

The craze started after an ironic joke review posted by Brian Govern, a student at Rutgers University, USA, 6 months ago on, which attracted further joke reviews for the t-shirt on the Amazon sellers page. “Once I tried it on,” wrote Brian “that’s when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women…”

three wolf t-shirt

Since then sales of the t-shirt have gone through the roof. Before the Amazon explosion just a few of the t-shirts were being sold each day, but now sales have reached 100 per hour. The Mountain is now printing 1000’s of more t-shirts to cope with the demand and the story has attracted the attention of the BBC and Daily Mirror in the UK, while a comical You Tube marketing video has received 21,000 views in the past two days. ”

Each to their own I say …. 🙂